Good Customer, Bad Customer

Everyone with a bank account, cellphone or online shopping habit has at least one CLV score, more likely several. And most people have no inkling they even exist, let alone how they are used, what goes into them or how accurate they are.

On Hold for 45 Minutes? It Might Be Your Secret Customer Score by Khadeeja Safdar, Wall Street Journal

Christopher Chelpka @christopherchelpka
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